Branding: Part I http://www.nbcnews.com/science/wildfires-expected-double-2050-west-warms-8C11122981?ocid=msnhp&pos=1
Each
logo is very distinct from other companies’ logos yet all the logos under
Google have a very similar style so they all “Google-like.” They are all kept
very simple, modern, and quirky which makes the logo appealing, recognizable,
and memorable. Some logos are symbolic and some are literal. So, based on this,
the STAC logo should be simple and visually appealing.
The icons should
represent what their purpose is. For example, “liking” something would be a
thumbs up, saving something would be a floppy disk, etc. This will allow the
user to know what the icon is without having to scroll over it and wait for it
to say what its purpose is. Ultimately, this link says that things should be
easily navigable.
Branding: Part II http://www.palantir.com
“Engineering
Culture”
This is very
visually appealing to people, it’s colorful, friendly looking, full of
pictures, both of drawings and of smiling employees so it makes you want to
delve into what the program is all about and what each person does. The colors
are all bright and fun. They talk about their mottos and use inspiring quotes.
People aren’t exactly into reading about work but when it looks colorful, fun,
and adds a hint of inspiration to keep you wondering about what life is like
there, they’ll be reading.
“Life at
Palantir”
They make
everything sound very adventurous as they say you will make your own adventure.
They describe Palantir life as very relaxed and laid back. They mention gym
memberships, three luxurious meals by executive chefs, doctors, chiropractors,
and showers all on the site. They mention special guest speakers for Palantir
Live Night events. They don’t actually mention much about the actual JOB at
Palantir. They ony mention the fun, relaxing, beneficial, interesting things.
Basically whatever people want to hear/read, is there, and what they don’t,
isn’t. Everything is extremely colorful, once again, the logos and texture of
the page, very distinct and filled with happy faces of employees at these
special relaxing events.
“What We Do”
They make their
job sound like the most important one in the world. They exaggerate everything,
how building their software will change the world forever, how they combat
crime, stop hackers, and a bunch of other things that may or may not actually
be happening. They do not mention a single negative thing they do, for one, and
they make everything on this page, colorful and fun as well. It gives the
effect that what they do is important, but really fun at the same time. They
make everything seem really amazing and really important is the main thing I
get from this page.
Crowdfunding: Part I http://www.socialmediaexaminer.com/11-tips-for-crowdfunding-how-to-raise-money-from-strangers/
This website makes
crowdsourcing seem very simple, easy, and fun. It gives helpful tips and out of
them all, I feel knowing your target audience is the most important (besides
actually pitching your idea). You can pitch your ideas all you want but if you
pitch it the wrong way, no one will like it. If you’re trying to pitch
something to children, it’s going to be fun, colorful, and friendly. If it’s
adults you’re pitching to, it’s going to be a totally different animal. All of
the other tips I feel are common sense. Pitch passionately, plan ahead, etc are
things that you should know instantly but pitching appropriate to age group is
something that is commonly forgotten.
You don’t even
have to click on a link to start feeling something on this website. The
pictures and they’re little captions immediately catch you. A picture of a baby
that has some disease and needs help funding an operation, an old person that
needs help funding an operation, someone needs money for an abroad education
program, etc. This entire page is about getting to your emotions, making you
feel bad or making you feel happy and you want to help give them that
happiness.
I decided to
actually click on a link from the gogetfunding.com and as I predicted, was an
immediate appeal to your emotions. The idea is to try to get you to feel sad or
sorry for the person, and make you feel like you can do so much by donating and
helping. Of course, I picked on something sadder and more serious but the other
links are full of aspiring students who need an education or someone who wants
to make a major movie but the point is, they make you feel powerful and that
your donation will go into something productive.
Crowdfunding: Part II http://www.kickstarter.com
Colorful, full
of pictures and near success kickstarter events. Each event has a picture, of
course, colorful and a little caption pitching their idea. It’s not too much
information so people won’t get bored, and it’s not too little that they don’t
get the purpose of the event.
This gives you
every single aspect of what your money is going into. Not a single detail of
the project is left unsaid. It’s full of pictures of the project, videos of the
starters and the project itself, etc. It’s essentially every way you could sell
your idea all on one page.
Crowdfunding: Part III http://www.gofundme.com
I’m not very
fond of this website set up. It gives you a bunch of links to click on but very
little information on all of them. It tells you the project, and how many have
people have raised the amount of money listed. It doesn’t make me want to click
on anything. It leaves me hanging in a sense, almost as if I am going in blind,
searching for a worthy cause.
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